As the hemp industry grows, a wider variety of hemp products is appearing on shelves nationwide. With every new insight into this remarkable plant, the selection of goods expands. Yet, for countless consumers, whether they’re novices or seasoned aficionados, uncovering a top-notch product can resemble searching for a needle in a haystack.
Thankfully, there are tactics shoppers can utilize to locate desired products while reducing the chance of picking a subpar one. Here are several approaches to help guarantee you secure a high-quality product:
Does the Product Have a COA?
A Certificate of Analysis, abbreviated as COA, comprises third-party test findings from a certified laboratory. COAs are essential documents for hemp-based products, providing crucial details such as:
- THC potency
- Presence of cannabinoids in the product
- Detection of any contaminants
- Manufacturing and/or testing dates
- Existence of pesticides, herbicides, molds, etc.
By legal requirement, every hemp product must be accompanied by a COA. This not only ensures quality control but also confirms the product’s compliance with federal and state regulations.
Read the Reviews
Taking a moment to review product feedback before buying can be a smart move, yielding benefits in both time and money saved. Businesses that value honesty and transparency encourage customer input, providing helpful guidance for future purchasers. Exploring reviews gives newcomers valuable insights into the products they’re considering, akin to the knowledge found in a Certificate of Analysis (COA). This wealth of information includes:
- How the individual felt after using a product
- Any side effects an individual felt from a product, whether they be good or bad.
- What an individual liked or disliked about a product.
What Educational Information Does the Brand Provide?
Ensuring your brand delivers top-notch products is essential, but without proper guidance on their usage, customers might miss out on the experience they deserve. This underscores the importance of investing in customer education for any reputable brand.
The strategies for promoting education may differ depending on factors such as the target audience, product range, and business structure. Nevertheless, key avenues for accessing informative and educational materials include:
- Social media (Facebook, Instagram, TikTok, etc.)
- A blog on the brand’s website
- YouTube videos
- Podcasts
What Contact Information Does the Brand Provide?
Trustworthy and transparent brands make it a priority to be easily reachable for their customers, ensuring any inquiries or issues are promptly addressed. This dedication cultivates trust and nurtures a solid bond between the consumer and the brand.
Among the favored methods brands employ to share contact details are:
- Emails
- Phone numbers
- Live Chat
Contact information types can vary from brand to brand, similar to educational content. However, the quality brands want to ensure that their shoppers can contact them easily and quickly.
How do Brands Use AI?
Regardless of your stance on artificial intelligence, its presence is undeniable and actively shaping various industries. For consumers, the primary concern lies not in the mere adoption of AI but in understanding its applications. In the context of marketing hemp-based products, consider the following inquiries:
- How is AI enhancing the consumer experience rather than substituting quality content?
- Are brands employing visual AI imagery as a substitute for authentic photographs?
- Do any AI-generated visuals breach copyright regulations?
Distinguished brands prioritize judicious AI utilization. Conversely, less reputable brands might exploit AI to feign transparency without fulfilling expectations.
The Bottom Line
Exploring the wide range of hemp-based products might seem overwhelming, especially for experienced shoppers. However, utilizing the mentioned tools can streamline the process, saving time, money, and reducing stress. By integrating these quality assurance techniques into your search, you set the stage for a fulfilling buying journey.